Though the ultimate goal of a photographer is to get clients
and make money doing something he or she loves, it is important not to neglect
one of the best sources of leads: other photographers! Oftentimes a lucky
professional will have more opportunities than he or she can take on. When that
happens, the photographer will usually refer the potential client to another
professional that is capable of handling the project. But how do you connect
with other photographers, and how do you make sure you get on their list of
referrals? There are tons of resources you can use! Start off connecting with
our peers and instructors using this fabulous
introduction by the Wednesday ambassador, then read on for ideas on how to network outside our program.
Meetups are a great way
to get out, shoot, and meet others interested in photography. Some groups set
up model shoots complete with wardrobe, makeup, and hair styling. Others focus
more on local places or events. You’ll find all levels of photographers in
these groups and can join in any meetup that interests you. Meetups I have attended include a visit to Architectural Artifacts (a vintage/antique furnishings warehouse), a tour of Intelligentsia Coffee, and a winter celebration complete with rescue huskies! If you don't see a group that fits your interests, create your own and set up any type of outing you can think of. Others will be happy you have taken the initiative.
Some web hosts for pro photographers have local groups that
meet to discuss various issues relating to the industry. SmugMug is my web host
of choice, and its local groups are called “SMUGs” (SmugMug User Groups).
Similarly, a host called Pictage has local “PUGs” (Pictage User
Groups). You don’t even have to use these web hosts to attend the groups, so
check out if there’s one in your area. From such groups, I’ve learned about
accounting for photographers, shared strategies for promoting products like
albums, and even met for social outings where photography was the unifier but
not the only topic discussed. At one meeting, I connected with students of
another program that were interested in shooting events. I used one as a second
shooter for two weddings (see one of her photos below, of me shooting a bride and groom's portrait) and referred the other to shoot an event for a friend.
You can meet all kinds of people that just might help you get a break into the
genre you’re most interested in.
Photograph by A. Rearnkham for Carolyn Lloyd Photography |
You don’t even have to leave your computer to network
(though I do recommend it!). There are a plethora of online forums in which you
can submit images for critique or discuss new gear. Whatever your interest,
there’s a forum for that! Check out PPA’s theLoop
or a relative newcomer, The
Professional Photography Forum. If you have a favorite forum you’d like to
share, please do so in the comments!
Happy networking!
-Friday Ambassador
*Please note that I am out of the country with limited
Internet access, so I may not be able to respond to comments today. However, I
really want to hear your thoughts or questions and will get back to you as soon
as I am able.
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