Friday, July 12, 2013

Developing a Photographic Identity


                                                                              Saturday Ambassador

Successful photographers develop a unique style that sets their work apart from run-of-the-mill competitors. Some styles are so well-defined that the imagery is consistently recognizable to those familiar with the photographer's work. This is a condition for which students should strive, but do not be discouraged when it does not come easily. Such refinement often takes many years to achieve.
We all begin by learning photographic fundamentals such as focus, exposure and composition, as well as the more advanced techniques of lighting and expression through color, motion, abstraction, et cetera. However, individuality often comes from a photographer's unique vision and imaginative inspiration. As artists, this is something of which we are all capable – the key is determining where your preferences reside. Consider what genre most appeals to you and start there. Study the work of the genre's most renowned artists or those whose work you find interesting and dissect it: What do you like about it? If it is powerful, what elements make the greatest impact? How was the lighting achieved and could you recreate it? If it is not obvious, the information might be available online. Examine, as well, any elements you might approach differently. Considerations in both cases might include sharpness, depth of field, lens choice, perspective, subject matter or processing techniques, such as HDR or selective color.
Although you many find some techniques more appropriate for certain images and not for others, the techniques you tend to use consistently out of preference will become part of your photographic identity. The rest involves the manner in which you perpetuate ideas and how you present them. For example, an industrial photographer may create documentary-style images which depict a process, a piece of equipment, a facility or some workers in a manner which is technically correct and clearly demonstrates the qualities of the subject, but in an unremarkable way. This may be sufficient for the client, as long as it contains the required elements. In fact, it is ordinary because it exemplifies the work of most photographers. As an artist, however, you should strive to be extraordinary; find a new approach to your subject which not only demonstrates its characteristics but is compelling as art.
                                  


Reserve, Louisiana Refinery, 2011, Deva Mayorga-Malone, Panoramic Composite

~Saturday Ambassador