Showing posts with label niche. Show all posts
Showing posts with label niche. Show all posts

Tuesday, November 25, 2014

The End is Near but it's Far from Over

As I approach the final week of school I am realizing how important some elements of these classes are in preparing us to be released into the wild, to make the transition from student to professional.

In the early stages of school I wanted to be a "well-rounded photographer" who was capable of photographing anything and everything so that I could appeal to more clients.  There are classes that force us to choose one specific area of interest and however frustrating it may seem to settle into one niche, it does make putting together your portfolio as well as learning how to talk about yourself as a professional easier.  Having more work and experience in a certain area of photography still allows you creative freedom while you build a larger collection of images.  



My newly-developed area of interest, Editorial photography, was actually a lot easier to put together into a portfolio than it was when I called myself a Nature photographer because the Photography program allowed me to explore other areas of the field that I would otherwise not get to try in the real world.  I found comfort in nature but found my calling doing environmental portraits and photo stories from the assignments I shot for class as well as for myself.



You may be taking classes that you have no interest in but you will also have classes that inspire you.  I had my fair share of snooze-worthy classes but I also had a handful that really opened my eyes to my own skills and talents as well as one special instructor who inspired me to pursue the editorial genre.  Accept challenges as opportunities to grow, ask questions for better comprehension, and never stop shooting what you are passionate about.  



I recently had an assignment where I was required to use my strobes--I haven't used those in months so I was both dreading and looking forward to packing up my studio and doing an on-location shoot.  I was anxious because I had no idea what the location was going to look like but I definitely knew how to use my lights.  I actually felt confident going in to the shoot--something I had never really felt before when I did any portraiture.  At the end of the program it feels good to finally have confidence, but it feels even better knowing I worked hard to get where I am.  None of it came easy, not even this last class where I felt more frustrated and misunderstood than I ever have before, but I am proud that I never gave up.  I didn't have the extra time to work on my projects as I have in the past, but every time I do a photo shoot I find myself saying, "I love my job!"



Next week will be my goodbye post, but in the meantime you can check out my Web portfolio here.  



What classes have inspired you?  Tell me in the comments or share a story about how you have developed as a photographer since you started school!




(All photos in this post are my own.)

Friday, January 31, 2014

Play with your Food!


I wrote before about finding your niche and taking advantage of opportunities that come your way, never writing anything off as “not for me.”  Versatility is SO important as a photographer, because when it comes right down to it, you may not be raking in the dough if you focus on just one type of subject.  Trying out different genres and getting comfortable with a variety of subject matter will make you much more marketable.  For example, weddings are a blast to shoot but in Chicago, wedding season does not last all year.  The months of May through November are relatively busy, but the winter months can be quite slow.  As a wedding photographer I need to fill in the slow periods with other work, and I have found success with lifestyle family photography and even some commercial product shoots.

One genre I never thought I would try out is food photography, because you have to be (or hire) a food stylist to really make the best possible food photos.  You know, the ones that make you want to pull the food right out of the billboard or magazine because they look so real and tasty?  I had classes with a super talented woman named Peka, and her Mowie Kay-esque work inspired me to play with my food!  I picked out some recipes, hit up Trader Joe’s, stopped by World Market for cheap dishes and surfaces, and got to work.

What I found about shooting food was surprising.  Of course shooting food can help a photographer become accustomed to shooting commercial work in general, but the lessons I learned could so easily be applied to many other genres.  Interested in shooting landscapes?  The elements of a meal can be looked at as a miniature landscape, and you can play with light to see how it casts shadows in crevices and highlights different colors and textures (Carl Warner takes this to another level with his foodscapes).  Practice with aerial views and you will get used to seeing how a scene changes based on perspective.  



Do you see yourself shooting weddings and events?  You will definitely need to be able to make food look good, whether it’s served in a church basement or a lavish ballroom.  You can work on expressing different moods with your lights and backdrops and take all the time you need instead of feeling rushed because of a model's schedule.  Getting used to styling a food- or drink-centric scene now will prepare you for when the pressure is on.


Food photography is such an easy way to master your equipment when you aren’t able to work with a human subject, or when the weather ruins your outdoor shooting plans.  Who knows, you may end up shooting the next cookbook of your favorite chef!

Need inspiration?  Check out the G+ Food Photography community to see how others are composing and styling their food images, and to share your own work.  There are photographers of many skill levels there so don't be afraid to join in the fun!  I'd love to know how you practice your skills when you are stuck inside or don't want to work on portraits.  Tell me in the comments below!

Works Cited:

Kay, Mowie. "Mowie Kay: Food & Lifestyle Photographer." Mowie Kay: Food Photographer London. Mowie Kay, 2014. Web. 28 Jan. 2014.

Warner, Carl. "Foodscapes." Carl Warner. Carl Warner, 2014. Web. 31 Jan. 2014.

Friday, January 17, 2014

Finding Your Niche

Taking the leap to become a student in the Photography program shows the world that you take the art seriously.  There are other schools out there that offer certificates and short programs, but ours is a big commitment.  Something each student has in common the day we start here is that we LOVE photography, but I think the majority of us have one more thing tying us together: we have no clue in which area of photography we want to end up!

You may have moments of doubt when you have to take a class for your degree that you don't think is up your alley, but even those you are least interested in can turn out to be your favorites.  You will come to realize that the Architecture class you thought you had no interest in actually taught you a great deal about distortion corrections and how to frame your compositions to account for post production work.  You may have no real passion for shooting buildings only to find that you love pulling out structural details to create abstract patterns (see below).  Fashion may make you cringe, but the Fashion Photography class you dread will help you with posing and teach you how to show off a product.  Each class will bring something new to your skillset to make you better in your final genre(s), and you just might find your passion where you least expect it.



Being a student is a full-time job on top of many other responsibilities, but if you have the opportunity to find an internship or a mentor in an area you are at all interested in, now is the time.  Taking advantage of every spare minute to help give yourself direction in the industry will help you focus and get a solid portfolio started.  I discovered early on that I had a passion for shooting weddings.  Because of my enrollment in the program, I was able to apply and subsequently get a student internship shooting with a national wedding photography company.  This is not something I ever thought I would do, but the position came up in a search when I was curious about the types of jobs available and it seemed fun.  Three years later, I've shot over 30 weddings and have loved every second.  The various Portfolio classes have left me with a physical and digital portfolio I am proud of.  Try a search of your own for photography opportunities near you and see if something catches your eye - you will never know how you feel about a particular genre until you try it out!

As you get deeper into your classes and opportunities come your way, my best advice to you is to say "YES!" to every chance that pops up.  You may find your niche through a class, an internship, or a random opportunity that comes to you through a friend of a friend of a friend... you never know!  Best of luck on your journey, and happy shooting!

-Friday Ambassador